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Chapter 7: The price revolution brought about by membership

Why did you choose a membership system?

"Why do you have a membership system? Why not just sell it at a normal low price?" This is a question I get asked often. The answer is "sustainability."

Anyone can do temporary sales. However, it won't last long. By making it a membership system,

  • Securing a stable source of income (this also applies to diabetes care)

  • Building long-term relationships (this is the same concept as diabetes treatment)

This makes these possible.

The Full Picture of MyMedipro Prime Membership
Becoming a member offers more than just lower medication costs.

Benefit 1: Priority Access to Specialists
Consultations with specialists, typically requiring a 1-2 month wait, are available within one week for members.

Benefit 2: Comprehensive Educational Content
Over 100 explanatory videos
(Note: Production began in June 2025, so the full library won't be available until August 2025.)

A Business Model Built on Transparency and Trust

Why a Low-Profit Margin is Sustainable
GLP1.com operates on a low-margin model with a 9% profit rate. This model works precisely because its goal isn't “profit maximization,” but “helping as many people as possible achieve better health.”

Organic Growth Through Word-of-Mouth
HDC Atlas Clinic treats approximately 800 diabetic patients monthly, half of whom use tirzepatide (Mangaro). Family members witnessing dramatic weight loss results then visit the clinic in succession.

Typical Example:
• Husband's successful weight loss through diabetes treatment → Wife seeks obesity treatment (Zepbound)
• Word-of-mouth spreads from family to friends
• Accelerated by social media sharing

This natural chain of referrals drives sustainable growth and increased LTV.

Visible Doctors for Peace of Mind
To alleviate concerns about online consultations, we introduced our unique “MD-REP-ID” system. The doctor's real name and credentials are always displayed on screen, making it immediately clear who is conducting the consultation (e.g., “Yoshihiko Suzuki, MD”).

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